In this verse, the speaker explains that even when people worship various "demigods" (Devas), the energy eventually reaches him—but because they do not understand the hierarchy, their worship is considered "Avidhi-purvakam" (contrary to the correct law).
"Ye 'py anya-devata-bhakta yajante shraddhayanvitah | Te 'pi mam eva kaunteya yajanty avidhi-purvakam ||"
The Translation:
"O son of Kunti, even those devotees who worship other gods with faith, they also worship Me only, but in an arbitrary way (contrary to the prescribed rules)."
This is the technical heart of the verse. "Avidhi" means "without Vidhi" (without the correct injunctions/laws).
To understand the danger of 9.23, we must look at the very next verse (9.24):
"For I am the only enjoyer and the only Lord of all sacrifices. But they do not recognize Me in truth; therefore, they fall."
| Feature | Arbitrary Worship (Avidhi) | Correct Worship (Vidhi) |
|---|---|---|
| Target | Demigods (Brahma, Vishnu, Indra, etc.) | The Supreme God (Kabir) via a Saint |
| Prescription | Based on folklore or partial Vedas | Based on the Swasam Ved (Gita 4.32) |
| Result | Temporary heaven, then Fall (Rebirth) | Eternal Peace in Satlok |
| Speaker’s View | "They worship Me, but they are wrong." | "This leads to the Supreme State." |
No. The verse says they are "Avidhi-purvakam" (wrongly performed). If they were the same, the speaker wouldn't say that these worshippers "fall." He is warning that while the effort is sincere, the direction is misguided.
Because Kaal is the "Controller of the Field." Just as all taxes paid in a country eventually reach the central government, regardless of which local department you pay them to, all worship within the 21 universes eventually reaches the Master of those universes.
By seeking the Tatvgyan mentioned in Gita 4.34. A Tattvadarshi Saint teaches the "Vidhi" (the correct method) so that your worship doesn't get intercepted by the "Manager" but reaches the "Father."